Marketing to the IMPACTS is changing the world of marketing and customer identification, going beyond demographics and psychographics to explore the real motivations behind purchasing decisions - the personality of the purchaser. The beauty and power of Marketing to the IMPACTS is in its profound simplicity.

Marketing to the IMPACTS introduces you to one of the most important and powerful economic and cultural groups in the local, national, and world communities - the indispensable IMPACTS.

Marketing to the IMPACTS tells you where they work - what positions they hold - what parts of the street they live on - what their homes and yards look like - what kinds of pets they prefer - what products and services they purchase and why - and why those purchases make such a powerful impact on the economy.

Marketing to the IMPACTS also identifies IMPACTS businesses and tells you why it is so important to know who they are and what products and services they provide.

The goal of Marketing to the IMPACTS is to identify IMPACTS individuals and IMPACTS businesses as precisely as possible so marketing efforts can be executed efficiently and effectively.

"Marketing isn't really about business as much as it is about people. And Dickey Eason tells you a whole lot about people, most of which you've never heard before. I've spent 45 years in marketing and have authored 30 books but virtually all of the ideas that appear in this book are totally new to me. . . . This book changed my entire perspective of marketing. . . . As the field of marketing was changed first by radio, then by television, and then by the Internet, Marketing to the IMPACTS will spur another revolution. . . .A brilliant new idea."

Jay Conrad Levinson
Father of Guerrilla Marketing